How to Optimize a Great Landing Page For Success
A great landing page design has many important parts to the to the website to not only make it user friendly, but enable it to rank position number one for the keyword you are targeting. I am going to cover a few topics here on a great landing page design which include, what is the importance of a this type of website, what types are there, how to write a good ad copy for your web page, and finally the importance of split testing multiple pages to maximize your results.
One of the most important reasons we should have a landing page is that we have so many targeted audiences that pertain to one product we might sell, weather it is out product or a Merchants that we are Affiliated with. By having a landing page you can help that targeted audience you have hand picked to decide that your product is the best product to help them with the problem they are facing today. You can not do this with a single website because there is no way you can keep adjusting this to the needs of millions of people who may come to your single website. Each of these great landing page designs should be set up to target your audience, list the benefits just for them and provide a solution to their problem on this website you offer to them.
There are two types of great landing page designs that are recognized, these are testimonial and review style. We are going to start with a review style page, this website may contain reviews, industry information, product comparisons, and the most important out going links to your site or even your Merchants site if you are doing Affiliate Marketing. The second great landing page design is a testimonial style, this web page will focus on one certain product on a long drawn out text from a first person point of view. Then as well with this style website you will also have links to your, or your Merchants website maybe through “Call To Action” phrases we will cover theses in a different article though.
Now that you have decided what type of great landing page design will suit you the best what are you going to put on it. This is where your ad copy comes in. Ad copy is the content and the “Call To Action” phrases that you are going to use to draw your customers attention to want to go to your original website. When you are developing a review style web page there is only a reason for good ad copy in the beginning of the page where you will describe why your customer has found the best comparison on the Internet for the product you are comparing. The second part of your good ad copy will come into effect through your Call To Action phrases at the end of each comparison. These would include phrases like click here to find out more, or to learn more about this product please click here. When your great landing page design is testimonial then in this circumstance you would want to answer questions your customer may have when coming to your website. These may include what is the person thinking, why reluctant to buy, how can your product improve your customers life, what are the selling features that the customer wants, and is there any risk involved? If you have answered all of these questions for your customer then you have got a great landing page design that will turn into profit in no time.
There is a guessing game when it comes to your potential audience when you are trying to accomplish a great landing page design. This is why split testing is so important to someone trying to develop a great landing page design. You have to duplicate a web page and try possibly a different header, or may be use a different style Call To Action phrase, right down to changing the color scheme of the web page. You are dealing with millions of people who use the Internet and thousands of styles of audiences. In order for you to understand this audience they will not tell you what they want unless you dig for it and find out through split testing your landing pages.